About That Whole Arthur's Day Palaver...
Right. So we weren't exactly behind the social implications
of the Arthur's Day Guinness drinks promotion thingy. Why? Well it's basically
tantamount to having a Budweiser Wazzup Day. All of Ireland transformed into a
bad night-out on Fresher's Week on the back of some marketeer inspired
misguided National identity crisis vibe...
We hate to rain on the Arthur's Day parade folks, but, we
don't really have to. The rain rained on the Arthur's Day parade so there was
no lad shouting "To Arthur!" outside the Temple Bar with it being
misheard and repeated as "To Martha!" up at the nearby Quays Bar.
Yup. We know the actual pubs that were the locations for the viral ad campaign.
We're special.
But at least someone saw the satirical side of Ireland
celebrating a Diageo TV Ad with absolutely no sense of irony. Over at the
Porter House micro brewery the staff were wearing t-shirts stating: The Porter
House. It May Not Be 251 Years Old, But At Least It's Irish! Boom. Boom.
Due to the typically wet and windy weather all of the real
Arthur's Day action was mainly inside the pubs. Twas bucketing down at 17:59.
But sorry folks, without paying pricey ticket admissions to most of the select
venues, unlucky punters could merely peer in through windows at all the
Guinness marinated craic going on inside.
One of our snappers hung out at Bruxelles Bar just off Grafton Street where The Script played a 'secret' Arthur's Day gig. Alas, along with a gang of soggy female Script fans, it was all witnessed from the street... Like the Dublin Lock-out all over again - if ever we needed another James Larkin figure, it was then. Sob.
Source: ShowBiz ie
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