The head of the government funded Arts Council has accused record labels of "failing" pop stars because of a lack of long term investment in new artists' careers.
The Arts Council has had to step in to help fund the careers of new and emerging talent because labels want a quick X Factor style rise and return in their careers. "They want talent to be delivered to them ready made and they're not prepared to take a long period of time investing in talent."
The council is offering new artists the chance to apply for a new fund called Momentum.
But according to The Script's lead singer Danny O'Donoghue the industry itself has changed and the people who hunt out new artists do not always do it in local live music venues.
"Nobody knows about the industry nowadays. There are a lot of A&R men looking at online and scouring for the next big talent online. Most of the people on those shows are sourced, online.
"I think that's really important to get out there.
"Then you're not just a UK act, you're a worldwide act because everybody in the world can see where you are going."
Source: The Dublin Weekender / Edited: DannyODonoghue.Net
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